Welcome to Mattel.com, where we are Creating The Future Of PLAY™.

We believe that PLAY is essential to children's development and benefits kids in vital ways, PLAY helps build a strong foundation for learning, PLAY develops creativity and nurtures imagination, PLAY fosters healthy relationships, PLAY promotes joy and self-esteem, and PLAY prepares kids to handle change. We invite you to PLAY! Have fun exploring all the ways that we imbue a sense of wonder and pure imagination in our toys, our brands and online experiences!

Start with a visit to any of our official websites for premier brands like Barbie, Hot Wheels, Monster High, Polly Pocket, Matchbox, Fijit Friends, Fisher-Price, American Girl and more!

Stop by our online Mattel Shop for gift ideas and sweet toy deals. Looking for a unique gift, the newest tech toy, or the perfect doll? You won’t be disappointed. If Barbie doll collecting is your passion, drop by Barbie Collector and satisfy your craving! For die-cast car aficionados, stay on top of trends at Hot Wheels Collectors for the latest news and sneak peaks.

Play games at our games portal for endless fun for boys and girls of all ages. Select a game or activity from categories like, arcade games, action games and sports games. Play videos on our videos page for fun webisodes, toy demos, exclusive episodes for Team Hot Wheels and Barbie Life in the Dreamhouse and other super vids for kids! Have fun!

Make PLAY a part of your life every day!