Welcome to Mattel.com, where we are creating the future of PLAY!

As a premier toy company, we believe that PLAY is essential to children's development and benefits kids in numerous ways. PLAY helps build strong learning foundations, PLAY develops creativity and imagination, PLAY fosters healthy interpersonal relationships, PLAY promotes joy and strong self-esteem, and PLAY prepares kids to handle change.

Visit our online games portal for a list of fun games for girls and boys of all ages. You can select a game or activity from multiple categories, such as arcade games, action games and sports games. If you don't have a genre in mind but like a challenge, try one of our featured games in This Week's Challenge or Today's Top Games. You can also create your own cool games list by dragging your favorite dress-up games, makeover games, cooking games or pet games to My Favorite Games.

Explore our interactive online activities, puzzles and printables, too. Show off your creative side with Barbie coloring pages and the Polly Pocket scrapbook activity; personalize your Monster High school ID or your Hot Wheels driver's license, among many others.

Sign up at Barbie Girls to play virtual games and interact with like-minded girls all over the world. The Barbie Girls virtual world is a prime destination for girls who love dress-up, makeovers, shopping and fashion games. Land in Barbie Girls Central, create your avatar, meet up with friends and check out the newest and coolest things that are happening in the Barbie Girls world right now. Become a VIP and be a part of the Design Idol fashion contest! Create your own trendy outfits, view other designers' fashions and vote for your faves.

Hot Wheels Racing Circuit is the ultimate destination for boys who like 3D multiplayer racing games. Customize your ride and compete with your friends in four different racing environments. Need to brush up on your skills? Play HWRC mini games that include target shooting, drifting and drag racing. Sign up for a premium account to collect badges, trophies and explore more secret portals and whimsical creature-obstacles!

Navigate to our video page for fun webisodes, toy demos, commercials, movie trailers and toy designer videos. Check out the latest Barbie Fashionistas videos, Monster High webisodes, full episodes from Battle Force 5 and other cool videos for kids! Seen them all? Make your own videos with Barbie Video Girl.

And if collecting is your weakness, drop by Barbie Collector and explore our new site. Preview the spring catalog, download the new wallpaper calendar, get the Barbie news update and shop for the latest collectible Barbie dolls. For Hot Wheels aficionados, there are new die-cast car sets begging to be collected.

Stop by our online Mattel Shop for gift ideas and toy deals. Looking for unique gifts? Design your own Barbie dolls with Barbie Styled By Me. Customized gifts are made possible with My Design where you can create custom t-shirts and custom surfboards.

You can also toy shop by Play Pattern, such as Active Play, Collecting Play, Competitive Play, Cooperative Play, Heroic Play, Nurture Play, Pretend Play, Problem Solving Play, Sensation Play and Transformation Play.

We invite you to PLAY with Mattel!