Mr. Massingberd has been Senior Vice President, Corporate Responsibility since September 2007. From Feb 1998 to August 2007, he served as Senior Vice President and General Manager of Mattel's International division's in Canada, Australia, New Zealand, Asia and Latin America and from August 1997 to Feb1998, he was Vice President, Sales for Mattel Canada. Prior to joining Mattel, Mr. Massingberd spent 18 years with Nestle S.A. and served in various roles, including Vice President of Sales and head of Nestle Canada's Confectionery division.

Geoff Massingberd is senior vice president of Corporate Responsibility for Mattel, Inc., where he is responsible for maintaining Mattel's leadership role in the area of global citizenship by adding a new level of accountability to the company's safety and compliance protocols. Under his management, the organization will be charged with developing and implementing worldwide programs to underscore Mattel's commitment to conducting business with the utmost integrity and corporate citizenship.

Massingberd joined Mattel in August 1997 as vice president of Sales, and was responsible for delivering strong business results in the midst of a highly competitive environment. He served as senior vice president and general manager with the company's International division in Canada, Australia, New Zealand, Asia and Latin America. In those roles, he enhanced the company's global presence by accelerating volume growth, sustaining high level performance and initiating strategic development in each of these markets.

Prior to joining Mattel, Massingberd held a variety of positions during his 18-year tenure with Nestle, which manufactures some of the world's most trusted food and beverages. He served as general manager of Nestle Canada's Confectionery business unit, one of the company's largest divisions, where he oversaw all aspects of the business and operations, including strategy development, marketing and sales. Other positions included vice president of Marketing for Nestle's Confectionery division and two different vice presidency of sales roles for Nestle Canada.

Massingberd is a Marketing graduate of Humber College and received executive training from Queens University. He also has completed a variety of programs through Mattel in conjunction with UCLA, focused on expanding capabilities and enhancing job productivity. He has served as a member of the Big Brother Big Sister Management Council and is a former board member of both the Kids Help Phone and Concerned Children's Advertisers.

Mattel, Inc. is the worldwide leader in the design, manufacture and marketing of toys with approximately $6 billion in annual sales. The company's rich portfolio of brands is known to generations of children around the world, and includes Barbie®, Fisher-Price®, Hot Wheels® and American Girl®. With headquarters in El Segundo, California, Mattel has offices and facilities in 42 countries and sells its products in more than 150 nations throughout the world.