Chuck Scothon is senior vice president of marketing and brand development for the Fisher-Price Brands business unit, where he oversees all marketing activities for the Infant and Preschool brand, including Babygear, Learning, Little People®, Power Wheels®, Rescue Heroes® and Pixter® categories. Scothon was named to his current position in July 2003. In addition, he oversees all aspects of licensing, market research and marketing communications, including packaging and advertising.

Scothon began his career at Fisher-Price in 1994 as director of marketing for the Power Wheels line and in 1998 was promoted to vice president of marketing, before assuming his current role as senior vice resident, Marketing and Brand Development. Prior to working at Fisher-Price, Scothon worked for Prince Sports Group as a marketing manager on various categories including tennis rackets and at Kenner Products, where he worked in marketing on both boys and girls toys.

Under Scothon’s leadership, Fisher-Price has made a successful venture into the electronic learning category with the launch of Kasey the Kinderbot™ and the PowerTouch™ Learning System. Scothon is also credited with building Little People into a worldwide brand and re-launching Fisher-Price’s Baby Gear category in 2002.

Scothon earned a Bachelor of Science degree in marketing from Miami University.

Scothon serves on the Boards of Directors for Playing for Keeps and EPIC (Every Parent Influences Children).

Fisher-Price, a wholly owned subsidiary of Mattel, Inc., is located in East Aurora, New York. Among the brands marketed under the Fisher-Price name are: Sesame Street®, Winnie the Pooh, Rescue Heroes™, Barney®, Dora the Explorer™, Blue's Clues™, Little People®, Power Wheels®, View-Master® and See 'N Say®.

Mattel, Inc. is the worldwide leader in the design, manufacture and marketing of toys with approximately $5 billion in annual sales. The company’s rich portfolio of brands are known to generations of children around the world, and include Barbie®, Fisher-Price®, Hot Wheels® and American Girl®. With headquarters in El Segundo, California, Mattel has offices and facilities in 42 countries and sells its products in more than 150 nations throughout the world.