What's New at Mattel

We help children learn and develop through play. By inspiring wonder in the next generation, we shape a brighter tomorrow.

 
kami-gami

Meet Kamigami™

Introducing build-it-yourself robot bugs!

 
luciana

American Girl's 2018 Girl Of The Year™

Meet Luciana Vega™  a creative, confident 11-year-old girl and aspiring astronaut who dreams of being the first person to go to Mars!

Featured mobile apps

Where to find us

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