DRIVING TOWARD A
How kids play today shapes the way they’ll drive the future. For nearly 70 years, Matchbox has believed in the importance of play as a vehicle to help kids explore the real world around them and shape an appreciation for it. Through play, we empower kids to one day take the wheel and drive us toward a better future.
Our planet faces increasing demand for natural resources and significant shifts in climate. By promoting green technologies and behaviours, and an Earth-friendly approach to how we build our toys, we’re steering kids toward a more sustainable future.
We’re rethinking how we design our vehicles to support a more Earth-friendly future. Our vision is to make all of our toys and packaging from 100% recycled, renewable or bio-based materials.
PILLARS OF OUR SUSTAINABILITY COMMITMENT
BUILT WITH VISION™
INSPIRING A MORE
Kids drive their adventures with authentic Matchbox® die-cast vehicles, including the electric and hybrid vehicles they see on the roads every day. We are increasing representation of such vehicles in our product line, while also integrating eco-conscious behaviours and themes into our large vehicles and playsets, such as our Matchbox Recycling Truck and the recent Matchbox Action Drivers™ Fuel Station, which includes an EV charging station.
Our dedication to sustainability goes beyond our products and into some of our packaging, as well. This can be seen in our PowerGrabs® line, which is the first Matchbox product to feature 100% plastic-free packaging.
A BLUEPRINT FOR THE FUTURE
This Tesla Roadster die-cast is made from recycled materials and is a certified CarbonNeutral® Product. We achieved this certification by finding ways to create this toy in earth-friendly ways, while balancing our own carbon emissions by supporting projects that conserve North American grasslands, preserving carbon sinks and avoiding the carbon emissions from their conversion to farmland.
The packaging is made of recycled FSC-certified materials, and the inner tray is made of 70% bio-based materials derived from potato. This forward-thinking Tesla Roadster serves as a blueprint for how eco-conscious our toys and packaging can be.
CAST WITH CARE
We’re putting even more care into the casting and manufacturing of our toys, keeping both children and the planet foremost in mind as we reduce energy consumption, carbon emissions, and waste.
CAST WITH CARE
MEASURE AND REDUCE
We’re working to reduce our carbon footprint across each stage of our operations, from design to manufacturing to end of life. This all starts with understanding our carbon footprint. We’ve enlisted an independent agency to complete a Lifecycle Assessment for our die-cast vehicles, allowing us to learn where we’re making the biggest impact and how we can reduce that impact. Our goal is to measure and reduce our carbon footprint across Matchbox die-cast, large vehicles and playsets.
Matchbox® toys are made to last and made to keep for generations. But if a Mattel toy reaches the end of the road, we’ll offer easy solutions to cycle materials forward into the production of new products. We believe our toys should never end up in landfill. We'll be introducing a circular solution for our toys later this year. Stay tuned for more information coming soon.