• By the Power of Grayskull™!

    The most powerful toyline in the Universe returns!
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  •  
    Play
     
    is never
     
    canceled.

    #KeepPlaying

    Find tips and at-home-activities at the Mattel Playroom! 
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  • Fun never goes extinct!

    Inspire discovery, adventure and friendship with Cave Club. These prehistoric BFFs are way ahead of their time, determined to see and do everything first!
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What's New at Mattel

  • Mattel's 75th Anniversay!

    Barbie® Signature released tribute dolls and recreated the original 1962 Dreamhouse.
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  • A friend for every girl

    American Girl® dolls give girls the chance to express exactly who they are - inside and out. Discover the latest way with new outfits for Truly Me™ dolls.
    Check It Out

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