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What's New at Mattel

2021 Doll of the Year

Your kids will enjoy unboxing and collecting this all-new series featuring graphic prints and bright neon colors.

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New to the Linkimals^™ crew!

Boppin’ Beaver & Sit-to-Crawl Sea Turtle

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Featured Brands

                
                Barbie®

                Creatable WorldTM

                Hot Wheels®

                Fisher-Price®

                American Girl®

                Jurassic World

                Thomas & FriendsTM

                Mega BloksTM

                DC ComicsTM

                WWE®

                Polly Pocket

                EnchantimalsTM

                DOSTM

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Featured Products

                
                Star Wars The Child Plush Toy, 11-inch Small Yoda-like Soft Figure from The Mandalorian

                Barbie® DreamHouse™

                Hot Wheels® City Ultimate Garage

                Fisher-Price® Little People® Launch & Loop Raceway

                Thomas & Friends™ Talking Thomas & Percy Train Set

                Hot Wheels® Monster Truck Scorpion Sting Raceway™

                Barbie® 3-in-1 DreamCamper™ Vehicle with Pool, Truck, Boat and 60 Accessories

                Jurassic World Camp Cretaceous Epic Roarin' Tyrannosaurus Rex

                Hot Wheels® Sky Crash Tower™ Track Set

                Fisher-Price® Laugh & Learn® Grow-the-Fun Garden to Kitchen™

                UNO™ Harry Potter Card Game

                Barbie® Travel Doll

60 Years of Ken!

This year, Ken celebrates his 60th Anniversary. Check out some of his most fashionable looks.

Calling all Hot Wheels® fans!

Join the 2021 Hot Wheels Collector club and get access to our most premium diecast cars, insider content and exclusive sneak peeks!

UNO TURNS 50!

The classic game known for fast-paced fun and unpredictable twists has plenty in store for its anniversary. Introducing new decks, new collaborations and a first-of-its-kind, global UNO Tournament that you won’t want to skip! Let’s celebrate 50 years of Being Wild™!

What's New at Mattel

2021 Doll of the Year

Your kids will enjoy unboxing and collecting this all-new series featuring graphic prints and bright neon colors.

New to the Linkimals™ crew!

Boppin’ Beaver & Sit-to-Crawl Sea Turtle

Featured Brands

Barbie®

Creatable WorldTM

Hot Wheels®

Fisher-Price®

American Girl®

Jurassic World

Thomas & FriendsTM

Mega BloksTM

DC ComicsTM

WWE®

Polly Pocket

EnchantimalsTM

DOSTM

See All Brands

Featured Products

Star Wars The Child Plush Toy, 11-inch Small Yoda-like Soft Figure from The Mandalorian

Barbie® DreamHouse™

Hot Wheels® City Ultimate Garage

Fisher-Price® Little People® Launch & Loop Raceway

Thomas & Friends™ Talking Thomas & Percy Train Set

Hot Wheels® Monster Truck Scorpion Sting Raceway™

Barbie® 3-in-1 DreamCamper™ Vehicle with Pool, Truck, Boat and 60 Accessories

Jurassic World Camp Cretaceous Epic Roarin' Tyrannosaurus Rex

Hot Wheels® Sky Crash Tower™ Track Set

Fisher-Price® Laugh & Learn® Grow-the-Fun Garden to Kitchen™

UNO™ Harry Potter Card Game

Barbie® Travel Doll

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New to the Linkimals^™ crew!

Creatable World^TM

Thomas & Friends^TM

Mega Bloks^TM

DC Comics^TM

Enchantimals^TM

DOS^TM