• By the Power of Grayskull™!

    The most powerful toyline in the Universe returns!
    Learn More
  •  
    Play
     
    is never
     
    canceled.

    #KeepPlaying

    Find tips and at-home-activities at the Mattel Playroom! 
    Learn More

  • Fun never goes extinct!

    Inspire discovery, adventure and friendship with Cave Club. These prehistoric BFFs are way ahead of their time, determined to see and do everything first!
    Shop Now

What's New at Mattel

  • Where learning, fun, and safety all come first!

    Hey Parents! Discover Learn & Play by Fisher-Price, powered by HOMER, a free app that is safe for your kids and loaded with fun games and activities.
    Download and explore now!

  • Mattel's 75th Anniversay!

    Barbie® Signature released tribute dolls and recreated the original 1962 Dreamhouse.
    Shop Now

Featured Brands

Featured Products

Where to Find Us