• UNO TURNS 50!

    The classic game known for fast-paced fun and unpredictable twists has plenty in store for its anniversary. Introducing new decks, new collaborations and a first-of-its-kind, global UNO Tournament that you won’t want to skip! Let’s celebrate 50 years of Being Wild™!
    Learn More

  • By the Power of Grayskull™!

    The most powerful toyline in the Universe returns!
    Learn More
  •  
    Play
     
    is never
     
    canceled.

    #KeepPlaying

    Find tips and at-home-activities at the Mattel Playroom! 
    Learn More

What's New at Mattel

  • Barbie® Signature Wonder Woman 1984™ Gift Set

    Spotlighting the timeless romance of Diana Prince™ and Steve Trevor™!
    Shop Now

  • Where learning, fun, and safety all come first!

    Hey Parents! Discover Learn & Play by Fisher-Price, powered by HOMER, a free app that is safe for your kids and loaded with fun games and activities.
    Download and explore now!

Featured Brands

Featured Products

Where to Find Us