#KeepPlaying
Fun never goes extinct!
Inspire discovery, adventure and friendship with Cave Club. These prehistoric BFFs are way ahead of their time, determined to see and do everything first!
What's New at Mattel
Meet Joss Kendrick, Girl Of The Year 2020
The newest American Girl character loves catching air on her surfboard. But is Joss willing to take a chance on something new for the chance to defy limits and fly even higher?
Express Yourself With Lotta Looks!
Customize each doll’s face and fashions to express yourself, tell a story and create the cutest characters! It's the ultimate customizable play that allows kids to create 300+ looks!
Featured Brands
Barbie®
Creatable WorldTM
Hot Wheels®
Fisher-Price®
American Girl®
Jurassic World
Thomas & FriendsTM
Mega BloksTM
DC ComicsTM
WWE®
Polly Pocket
EnchantimalsTM
DOSTM
See All Brands
Featured Products
Barbie Fashionistas Doll
Creatable World™ Deluxe Character Kit Customizable Doll, Copper Straight Hair
Hot Wheels® Colossal Crash Track Set
Fisher-Price® Grow-with-Me Tummy Time Llama
Thomas & Friends™ Super Cruiser
Creatable World™ Deluxe Character Kit Customizable Doll, Black Braided Hair
Disney/Pixar Cars Xrs Mud Racing Crash Challenge Playset
Barbie® Dreamplane™ Playset
Hot Wheels® Track Builder Vertical Launch Kit
Laugh & Learn™ Pull & Play Learning Wagon
Where to Find Us
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