Mattel Inc | The Official Home of Mattel Toys and Brands

What's New at Mattel

We help children learn and develop through play. By inspiring wonder in the next generation, we shape a brighter tomorrow.

luciana

American Girl's 2018 Girl Of The Year™

Meet Luciana Vega™ a creative, confident 11-year-old girl and aspiring astronaut who dreams of being the first person to go to Mars!

barbie-tynker

Barbie™ + Tynker™

Barbie has always helped girls imagine they can be anything. Your little one will learn about different careers while honing their critical thinking and problem-solving skills.

Featured Mattel brands

American Girl®

jurassic-world

thomas_and_friends

Thomas & Friends™

Mattel Games™

DC Comics

Featured products

Featured mobile apps

HW Race Off

Hot Wheels® Race Off

Barbie Fashion Closet

Barbie™ Fashion Closet

Thomas & Friends Adventures!

Thomas & Friends™ Adventures!

UNO!

UNO!

barbie-life

Barbie Life™

EAH Dragons

Every After High™ Baby Dragons

Go Go Thomas

Thomas & Friends™ Go Go Thomas!

He-Man

He-Man™ Tappers of Grayskull™

Where to find us

Mattel Shop

Walmart

Amazon