• The Fisher-Price Toy Museum Gift Shop

    Where memories of the past can be mementos of the present. And boy do we love presents!
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  • By the Power of Grayskull™!

    The most powerful toyline in the Universe returns!
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  •  
    Play
     
    is never
     
    canceled.

    #KeepPlaying

    Find tips and at-home-activities at the Mattel Playroom! 
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What's New at Mattel

  • Where learning, fun, and safety all come first!

    Hey Parents! Discover Learn & Play by Fisher-Price, powered by HOMER, a free app that is safe for your kids and loaded with fun games and activities.
    Download and explore now!

  • Mattel's 75th Anniversary!

    Barbie® Signature released tribute dolls and recreated the original 1962 Dreamhouse.
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