What's New at Mattel

We help children learn and develop through play. By inspiring wonder in the next generation, we shape a brighter tomorrow.

 
luciana

American Girl's 2018 Girl Of The Year™

Meet Luciana Vega™  a creative, confident 11-year-old girl and aspiring astronaut who dreams of being the first person to go to Mars!

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barbie-tynker

Barbie™ + Tynker™

Barbie has always helped girls imagine they can be anything. Your little one will learn about different careers while honing their critical thinking and problem-solving skills. 

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Featured Mattel brands

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Featured products

Featured mobile apps

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Where to find us

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