About Cookies and Technologies
Mattel Services use technology, like cookies and web beacons, to receive and store certain information, including to manage registrations or access to certain features, store your settings and preferences, conduct age-screening, offer you personalized content, shop, help us understand the features that appeal to visitors, and manage advertising, among other things.
Mattel and its third-party partners, or third-party technology partners, may receive and store certain information automatically when you use Mattel Services. This may include automatically collected information and device information. This information allows us to count the total number of “hits” on our Mattel Sites or installation and frequency of use of our apps, for example.
We collect certain information using technology, like cookies and pixel tags. We may also use local stored objects (“LSOs”) in connection with Flash or HTML5 games or other content to store game and activity progress or to store bandwidth information for the performance of the content.
For more details on the technologies we may use, information that is collected, and how it is used, please continue reading the section below. For a list of our major technology partners, and the choices they offer about collection and use of information, read the Third-Party Technology List and the Mobile Third-Party Technology List. Please note that because technologies and business relationships evolve, the list may not be a complete summary of technologies that might be used with Mattel Services. Choices are browser- and device-specific. If you clear your cookies from your browser on any of your devices (computer, tablet, smart phone, etc.), your opt-out choices will need to be re-set. You should check how to do this on your device(s) and operating systems.
For administrative purposes, we collect IP addresses. The IP address allows us to count the total number of “hits” on Mattel Sites. Your IP address and cookies are not connected to any personal contact information unless you register with a Mattel Service or order at our online stores; however, if you register, all information we collect will be associated with your customer file.
Some Mattel Services may use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests in our products when you visit other websites or areas of the internet.
You can set your computer to warn you each time a cookie is being sent or turn off all cookies (except LSOs – see below) through your Internet browser (for example, Chrome, Edge, Internet Explorer, Firefox, Safari, or Opera). Check your browser’s Help menu or your built-in mobile device settings to find out how. Some mobile devices store cookies not only in areas connected to the browser, but also in areas that are app-specific, so these cookies cannot be controlled by the browser settings. Check your app-setting options on your mobile device to find out how to manage or delete cookies that may be stored in these other areas.
Please note that if you do not accept cookies, some features or activities of Mattel Services may not be available to you.
Local Shared Objects, HTML5 and Flash Cookies
Web Beacons, Pixel Tags or Clear Gifs
We support the cross-industry Self-Regulatory Program for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA) as well as the self-regulatory program of the Network Advertising Initiative (NAI). As part of this service, our online advertisements and Sites are sometimes delivered with icons that help consumers understand how their data is being used and provide choice options to consumers that want more control. For more information about our network advertisers, including information on choices they may offer you to opt out of technologies that they control, please follow the directions on the AdChoices icon within any interest- or behavior-based advertisement. Services directed to adults and teens that engage in interest-based advertising may also include the AdChoices icon on the home page. Websites operated by the Network Advertising Initiative and Digital Advertising Alliance (for the U.S.) and the European Digital Advertising Alliance (for the European Economic Area (EEA)) offer opt-out tools for those participating in those programs. Participating network advertisers will be listed at those sites. Some third parties may offer opt-out tools on their own sites. Consult their privacy statements for more details. Opting out means that you will still see ads, but they may not be tailored to your specific interests.
Social Media Platforms and Plugins
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