If you are a resident of California, a resident of Nevada, or a citizen of a European Economic Area (EEA) Member State, you have certain privacy rights as described in this section.
California Privacy Rights
If you reside in California, we are required to provide additional information to you about how we use and disclose your information. You may also have additional rights with regard to how we use your information. We have included this California-specific information below.
Uses and Disclosure of your information
Consistent with the "When Do We Collect Your Personal Information?" section above, we collect certain categories and specific pieces of information about individuals that are considered "personal information" in California. As detailed above, we may collect this personal information from you and other third parties. We collect, share and disclose personal information for the business and commercial purposes described in the "Why Do We Collect Information?" and "Sharing Your Information" sections above.
The following sharing activities are considered a “sale” of personal information under California law. This includes:
- When we share information collected from cookies and similar tracking technologies, such as how you interact with our websites and mobile apps, with advertising technology partners in order to create user profiles and present advertising messages based on your preferences; and
- When we share certain names and mailing addresses of American Girl catalogue recipients with third parties whose catalogues may be of interest to you.
Deletion, Access, and Information
Subject to certain exceptions, as a California resident, you have the right to: (i) obtain deletion of your personal information; (ii) obtain access to your personal information; and (iii) receive information about the categories of personal information about you that we have "sold" (as that term is defined under California law) to "third parties" (as that term is defined under California law) and also that we have disclosed for a "business purpose" (as that term is defined under California law).
- Deletion: If you would like us to delete your personal information, please visit the MATTEL PRIVACY CHOICE PORTAL (except for American Girl) or the AMERICAN GIRL PRIVACY CHOICE PORTAL (for American Girl only) for more information on how you can exercise these rights. You will need to provide us with your email address so that we may verify your request and communicate with you regarding your request.
- Access and Information: If you would like to access your personal information or receive information about the categories of personal information about you that we have “sold” as described above, please email us at CALIFORNIAPRIVACY@MATTEL.COM with your request. We will use your email to verify your request and communicate with you regarding your request. If you would like to know if your information has been “sold” when we share certain names and mailing addresses of American Girl catalogue recipients with third parties as described above, you will need to include your first and last name and mailing address in your email so that we may process your request.
- You may also contact Mattel at 1-800-524-8697 or American Girl at 1-800-845-0005 for assistance in exercising any of the California rights described above.
- Should you wish to request the exercise of these rights as detailed above, we will not discriminate against you by offering you different pricing or products, or by providing you with a different level or quality of products, based solely upon this request.
Do Not Sell My Personal Information
Subject to certain exceptions, as a California resident, you have the right to opt out of the "sale" of your personal information. To opt out of the "sale" of your personal information as described in this section, please visit the DO NOT SELL MY PERSONAL INFORMATION (ADCHOICES) page where you may take the following steps:
- Mattel Sites: For the sale of personal information collected on Mattel Sites through the use of certain advertising technologies, you may opt out by using the ADCHOICES tool or other instructions presented on the DO NOT SELL MY PERSONAL INFORMATION (ADCHOICES) page, including:
Keep in mind that, if you opt out of interest-based advertising, you may still see customized advertising displayed by advertising networks from which you have not opted out. In addition, your opt out will not prevent any advertising network from displaying advertising that is not customized to you and your interests and, consequently, may be less relevant to you. Please also note that you will need to make such choices on each browser and device you may use to visit our Sites.
- Mobile Apps: For the "sale" of personal information collected on our mobile apps through the use of certain advertising technologies, you may opt out by using the feature for limiting ad tracking on your device (if available) or, as applicable, by using the instructions found in the settings of the app.
Keep in mind that, if you opt out of interest-based advertising, your opt out will not prevent any advertising network from displaying advertising that is not customized to you and your interests and, consequently, may be less relevant to you. Please also note that you may need to revisit such choices if you reset your phone or otherwise turn ad tracking back on in your device settings.
- Catalogue: For the “sale” of personal information that occurs when we share certain names and mailing addresses of American Girl catalogue recipients with third parties as described above, you may opt out of the “sale” by providing us with your email address, first and last name and mailing address as detailed in the DO NOT SELL MY PERSONAL INFORMATION (ADCHOICES) page. We will use your email to communicate with your regarding your request.
- You may also contact Mattel at 1-800-524-8697 or American Girl at 1-800-845-0005 for assistance in exercising you right to opt out of the “sale” of personal information.
California Shine the Light
Under California Civil Code § 1798.83, as a California resident, you may opt out of Mattel disclosing personal information to third parties for their direct marketing purposes. This applies when we share certain names and mailing addresses of American Girl catalogue recipients with third parties whose catalogues may be of interest to you. You may exercise these rights by providing us with your email address, first and last name and mailing address as detailed in the DO NOT SELL MY PERSONAL INFORMATION (ADCHOICES) page. We will use your email to communicate with you regarding your request. You may also contact Mattel at 1-800-524-8697 or American Girl at 1-800-845-0005 for assistance in exercising these rights.
Nevada Privacy Rights
Subject to certain exceptions, under Nevada Revised Statutes 603A, Nevada residents may opt out of the “sale” of personal information covered under the statute. This applies when we share certain names and mailing addresses of American Girl catalogue recipients with third parties whose catalogues may be of interest to you. You may exercise these rights by providing us with your email address, first and last name and mailing address as detailed in the DO NOT SELL MY PERSONAL INFORMATION (ADCHOICES) page. You may also contact Mattel at 1-800-524-8697 or American Girl at 1-800-845-0005 for assistance in exercising these rights.
European Privacy Rights
If you are a citizen of a European Economic Area (EEA) Member State, you can exercise your rights under the General Data Protection Regulation (GDPR) by visiting the MATTEL PRIVACY CHOICE PORTAL (except for American Girl) or the AMERICAN GIRL PRIVACY CHOICE PORTAL (for American Girl only). You can also contact supervisory authorities within the EEA, including in your own Member State, about concerns you have related to Mattel’s privacy practices. The lead supervisory authority for Mattel Services offered in the EEA is the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens.