• 60 Years of Ken!

    This year, Ken celebrates his 60th Anniversary. Check out some of his most fashionable looks.
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  • Calling all Hot Wheels® fans!

    Join the 2021 Hot Wheels Collector club and get access to our most premium diecast cars, insider content and exclusive sneak peeks!
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  • UNO TURNS 50!

    The classic game known for fast-paced fun and unpredictable twists has plenty in store for its anniversary. Introducing new decks, new collaborations and a first-of-its-kind, global UNO Tournament that you won’t want to skip! Let’s celebrate 50 years of Being Wild™!
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What's New at Mattel

  • 2021 Doll of the Year

    Your kids will enjoy unboxing and collecting this all-new series featuring graphic prints and bright neon colors.
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  • Where learning, fun, and safety all come first!

    Hey Parents! Discover Learn & Play by Fisher-Price, powered by HOMER, a free app that is safe for your kids and loaded with fun games and activities.
    Download and explore now!

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