Mattel Inc | The Official Home of Mattel Toys and Brands

What's New at Mattel

We help children learn and develop through play. By inspiring wonder in the next generation, we shape a brighter tomorrow.

Lotta Looks What's New

Express yourself with Lotta Looks™!

Customize each doll’s face and fashions to express yourself, tell a story, and create the cutest characters!

Meet Joss Kendrick

Meet Joss Kendrick™, Girl of the Year™ 2020

The newest American Girl character loves catching air on her surfboard. But is Joss willing to take a chance on something new—like joining the cheer team—for the chance to defy limits and fly even higher?

Featured Mattel brands

Creatable World™

American Girl®

jurassic-world

Thomas & Friends™

Mattel Games™

DC Comics

Featured products

Barbie Fashionista Doll w/ Wheelchair

Barbie® Fashionistas® Doll

Creatable Wold doll kit

Creatable World™ Deluxe Character Kit Customizable Doll, Copper Straight Hair

Hot Wheels Colossal Crash Track Set

Hot Wheels® Colossal Crash Track Set

Fisher-Price Grow-with-Me Tummy Time Llama

Fisher-Price® Grow-with-Me Tummy Time Llama

Thomas & Friends Super Cruiser

Thomas & Friends™ Super Cruiser

Creatable Wold doll kit

Creatable World™ Deluxe Character Kit Customizable Doll, Black Braided Hair

Disney/Pixar Cars Xrs Mud Racing Crash Challenge Playset

Disney/Pixar Cars Xrs Mud Racing Crash Challenge Playset

Barbie Dreamplane Playset

Barbie® Dreamplane™ Playset

Hot Wheels Track Builder Vertical Launch Kit

Hot Wheels® Track Builder Vertical Launch Kit

Laugh & Learn Pull & Play Learning Wagon

Laugh & Learn™ Pull & Play Learning Wagon

Thomas & Friends TrackMaster Cave Collapse

Thomas & Friends™ TrackMaster™ Cave Collapse

Jurassic World Battle Damage T-Rex Figure

Jurassic World Battle Damage Roarin' Super Colossal Tyrannosaurus Rex Figure

Hot Wheels Monster Trucks Downhill Race & Go Play Set

Hot Wheels® Monster Trucks Downhill Race & Go Play Set

Fisher-Price Linkimals Smooth Moves Sloth

Fisher-Price® Linkimals™ Smooth Moves Sloth™

Thomas & Friends Wood Big World Adventures Set

Thomas & Friends™ Wood Big World Adventures Set

UNO Attack! Game

UNO Attack! Game

Barbie Dreamhouse

Barbie® DreamHouse™

Hot Wheels T-Rex Rampage Play Set

Hot Wheels® T-Rex Rampage Play Set

Disney Frozen Elsa's Ice Palace by Little People

Disney Frozen Elsa's Ice Palace by Little People®

Polly Pocket Pollyville Mega Mall

Polly Pocket™ Pollyville® Mega Mall

Barbie Dreamtopia Sparkle Lights Mermaid

Barbie™ Dreamtopia Sparkle Lights Mermaid

Rescue Heroes Transforming Fire Truck

Rescue Heroes Transforming Fire Truck

Disney Pixar Toy Story Ultimate Walking Buzz Lightyear

Disney Pixar Toy Story Ultimate Walking Buzz Lightyear

Fisher-Price Wonder Makers design system Build Around Town Starter Kit

Fisher-Price® Wonder Makers™ design system Build Around Town™ Starter Kit

Polly Pocket Donut Pajama Party

Polly Pocket™ Donut Pajama Party

Imaginext DC Super Friends Transforming Batmobile R/C

Imaginext® DC Super Friends Transforming Batmobile R/C

Polly Pocket Sweet Treat Compact

Polly Pocket™ Sweet Treat Compact

S'more Fun Campfire

S'more Fun Campfire

Hackin' Packin' Alpaca

Hackin' Packin' Alpaca

Code 'n Learn Kinderbot

Code 'n Learn Kinderbot™

Polly Pocket Pollyville Pocket House

Polly Pocket™ Pollyville® Pocket House

Power Wheels Disney Pixar Toy Story Jeep Wrangler

Power Wheels® Disney Pixar Toy Story Jeep® Wrangler

Featured mobile apps

HW Infinite Loop

Hot Wheels® Infinite Loop

UNO app

UNO®

Barbie Dreamhouse!

Barbie® Dreamhouse

Thomas & Friends Adventures!

Thomas & Friends™ Adventures!

DC Super Hero Girls Blitz

DC Super Hero Girls Blitz

Jurassic World Facts

Jurassic World Facts

Barbie Fashion Closet

Barbie™ Fashion Closet

Barbie World Explorer image

Barbie™ World Explorer

Where to find us

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