What's New at Mattel

We help children learn and develop through play. By inspiring wonder in the next generation, we shape a brighter tomorrow.

Lotta Looks What's New

Express yourself with Lotta Looks™!

Customize each doll’s face and fashions to express yourself, tell a story, and create the cutest characters!

Meet Joss Kendrick

Meet Joss Kendrick™, Girl of the Year™ 2020

The newest American Girl character loves catching air on her surfboard. But is Joss willing to take a chance on something new—like joining the cheer team—for the chance to defy limits and fly even higher?

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