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Call Us U.S. & Canada: 1-800-432-5437 Monday through Friday from 9 a.m. – 6 p.m. Eastern Time. Holiday hours may vary. 

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Where to Buy Inquiries

Having trouble finding an item? Use the search box at the top of this page to locate the product you are looking for. Once you find it, click on it to see where it can be purchased. If you still have questions, please contact us: 

Call Us U.S. & Canada: 1-800-432-5437 Monday through Friday from 9 a.m. – 6 p.m. Eastern Time. Holiday hours may vary. Email Us

Legal Matters For urgent legal matters only, please email us at legal@mattel.com.

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Encouraging Purposeful Play

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ENCOURAGING PURPOSEFUL PLAY

From our Career Dolls to the Inspiring Women series, Barbie products encourage imagination, expression, and discovery through play. Girls can explore all their dreams as they learn that anything is possible!

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Show Them Positive Role Models

Introduce girls to stories about women of all ages and all walks of life. As a result, they'll begin to see more opportunities for themselves.

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Challenge Gender Stereotypes

Limit their exposure to media that reinforces negative stereotypes. Instead, share content that challenges those stereotypes.

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Luminate Bassinet

Keep your baby calm and cozy with soothing features that you can control from your smart device.

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New Year, New Toys

Check out the new toys Mattel has in store for 2022!

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Barbie Playsets

Inspire endless storytelling adventures with the ultimate playsets & dollhouses!

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