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Napping: From Baby to Big Kid
Just put them down for a nap. It sounds so simple. But when you’re a parent, ...
Barbie Dream Gap Project Curriculum
Welcome to the Barbie Dream Gap Project Curriculum, a multimedia experience c...
The Power of Representation
Barbie recognizes the importance of representation and is committed to doing ...
Honoring the Black Community
While great strides have been made in our product and content over the past f...
Matchbox Sustainability
How kids play today shapes the way they’ll drive the future. For nearly 70 ye...
Barbie Sustainability
Check out our eco-friendly programs and products — and join us in creating a ...
Mattel PlayBack Program
Play should not have a shelf life or be tossed away. We design toys to be lov...
Barbie: The Benefits of Doll Play According to Neuroscience
Cardiff University, in a multi-year research partnership with Barbie, conduct...
Barbie Dream Gap Project
Barbie launched the Dream Gap Project in 2018 - an ongoing global initiative ...
Fisher-Price Safe Start
Fisher-Price is committed to building relationships with children and earning...
Fisher-Price Play Lab
The Fisher-Price™ Play Lab is where our experts meet with the real experts: k...