OUR PURPOSE

To give kids the freedom to explore the world through play.

For nearly 70 years, Matchbox has inspired generations of kids to unleash their imaginations and get behind the wheel of the real-world vehicles they see every day.
With a Matchbox in their hand, kids can drive their own adventure.

DRIVING TOWARD A
BETTER FUTURE

By promoting green technologies and behaviors, and an Earth-friendly approach to how we build our toys, we’re steering kids toward a more sustainable future.

DRIVING TOWARD A BETTER FUTURE™

By promoting green technologies and behaviors, and an Earth-friendly approach to how we build our toys, we’re steering kids toward a more sustainable future.

MATCHBOX HISTORY

In 1952, an English engineer named Jack Odell was faced with a problem when his young daughter told him that kids were only allowed to bring a toy to school if it was small enough to fit inside of a—you guessed it—match box.

Tapping into his experience making die-cast car parts (and not wanting to disappoint his daughter), Jack scaled down the realistic details of a life-size steamroller into a toy that fit into the palm of his daughter’s hand—and, of course, a match box.

The rest is history.

Matchbox soon became one of the most popular die-cast car brands on the planet, and we continue to uphold the highest standards for making realistic vehicles that give kids the freedom to explore the world and discover their independence.

MATCHBOX PRODUCTS

  • WORLD OF DIE-CAST

    A variety of realistic vehicles like Matchbox Basics, Moving Parts, Collector, Working Rigs, Hitch & Haul™ and Sky Busters®.

  • PLAYSETS

    Real world-inspired playsets, including the
    all-new Action Drivers™ line—action-packed playsets with exciting car-activated features.

  • LARGE VEHICLES

    Oversized vehicles for even bigger fun.

  • TOP GUN: MAVERICK

    Authentic toys from the new movie Top Gun: Maverick.