Welcome to the Mattel Playroom
As a toy company, we love to make the things that make kids smile. Behind all of the awesome toys and amazing games is a deep understanding and respect for the power of play, especially when things are in flux for kids. The power to teach, to grow and to laugh – that’s what keeps us connected.
Now, more than ever, taking time to play is not just ok, it’s essential. Our kids need it and so do we. It relaxes and reassures us; it connects us and it’s fun. As we shift to work and play from home, the ability to focus and manage our time is more challenging than ever. That’s why we’re building the Mattel Playroom. A virtual, singular source of play and hope for parents and caregivers. Activities, expert advice, games and content from all of our amazing brands will now be available in one place.
Stay connected, keep laughing and #KeepPlaying.
Read Along with American Girl®!
You and your kid can enjoy listening to beloved American Girl® author Valerie Tripp read a chapter from Maryellen’s book, The One and Only! Join the fun by downloading a book (or five) from the American Girl® free online library.
Weekly Features
Brand new content for parents and caregivers.
Sensory Play, the Mattel Way!
Sensory activities facilitate exploration and encourage children to use scientific processes while they play. Here are a few ways you can incorporate sensory play in with your kid’s favorite brands.
Playlists You Don’t Want to Miss
YouTube playlists to watch with your kids. For a kids only experience, check out YouTube Kids.
Printable Activities
Parents, your kids can color, solve puzzles and play games with their favorite brands with these printable activity sheets.
Easy Ways to Play Your and Your Kid’s Favorite Card Game
Three ways to play UNO® with friends, family and your kids. (virtually, of course.)
UNO® - Host a game!
Grab your UNO® decks, and host a game on your video conference platform of choice.
Crafting & DIY projects
Get crafty with these creative activities and DIY projects for kids and parents alike.
Character Entertainment
Animation, stop-motion, and live-action videos featuring you and your kids favorite characters and brands.
Mobile Apps
Downloadable apps and games for you and your kids.
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Get the latest activities, entertainment, apps, products, and other play ideas for your child from the Mattel Playroom.