Crayon Collection is Dedicated to Using Art to Spread Kindness

Crayon collection image

Crayon Collection is Dedicated to Using Art to Spread Kindness

Inspired by the hard work and dedication of the numerous organizations working to keep everyone safe and healthy in recent months, Crayon Collection is launching their second Guinness World Record attempt for the most notes of gratitude and kindness written simultaneously, thanking front line heroes across the country for their hard work.

Explore Mindfulness with Thomas & Friends™

Brand new content for parents and caregivers.

Thomas Calm

Mindfulness with Thomas & Friends™ characters and Calm!

To celebrate Thomas & Friends™ 75th anniversary, Calm invites you to explore mindfulness with you and your kid’s favorite #1 blue tank engine and his friends. Listen to the new Sleep Story, “Return to Sodor”, and meditation exercises featuring Tamara Levitt alongside you and your kid’s favorite Thomas & Friends™ characters.

Tips from Our Play Experts

We believe that play is an essential part of keeping a normal routine for families, while also fostering kids’ imagination, creativity, and intellectual stimulation. This is why we’ve aggregated Mattel ‘Play From Home’ tips to help parents navigate this difficult time that we are sharing with our communities and across social media. Here are a few tips we compiled for parents around the world:

Monica Dreger

Tips Experts: Monica Dreger

Introducing Monica Dreger, Head of Consumer Insights at Mattel.

Monica is a behavioral psychologist by training, with twenty years of consumer insights experience in local and global markets. She leads a team of child development experts, researchers and formerly trained academics that all have the privilege of talking to kids and parents every day.

Deborah Weber

Tips Experts: Deborah Weber

Introducing Deborah Weber (PhD), the Director of Early Childhood Development Research.

Deborah leads a team of child development and research specialists and is widely regarded as an expert in early childhood development and play. Deborah and her team’s work helps to inform, improve and ensure the design and development of baby gear and toys that help make parents' lives easier and lets kids around the world experience play in a magical and meaningful way.

Monica's Tips

Sensory Play

Tips: Sensory Play, the Mattel Way!

Sensory Play, the Mattel Way!

Deborah's Tips

Tips - keep calm

Tips: Keep calm and follow a routine

Keep calm and follow a routine. All humans, tiny and tall, thrive on stability—especially during uncertain times like these. Designing a routine for you and your child will give rhythm to your day. Breakfast, then Craft Time, then Exercise? Or Exercise first? Choose a routine that works for you both and see how it can decrease your heart rate and relax your breathing.

Tips - imagination

Tips: Imagination is brain food.

Imagination is brain food. If your kitchen can be your office, then your couch cushion can be an island, and your child’s favorite stuffed animal-- a hat! Why not? Pretend play with your child is good for your brain cells and theirs. Use your imaginations and a few favorite toys to create a pathway to happiness.

Tips - old toy

Tips: Old toy, new tricks.

Old toy, new tricks. You know those old toys you’ve been meaning to unload…but didn’t, and can’t? Do the unthinkable: bring them back out. That’s right. Bringing out old toys every two days can bring just as much fun as bringing in new ones! Enjoy watching your kiddo’s delight in rediscovering old toys in a whole new way.

Resources & Events

Check out these resources and virtual events from industry leaders (not affiliated with Mattel).

Happy Camper live

Happy Camper Live!

Happy Camper Live brings all the fun and excitement of summer camp right to families everywhere, with at-home virtual activities- 365 days a year. Founded by a real-life camp director with over 22 years of experience, it’ a place for you and your kids to discover new passions, skills, and have the time of their lives without ever needing to leave home.

Save the children

Save The Children 100 Days of Reading

Every child has the right to grow up healthy, educated and safe – regardless of race, gender or socioeconomic status. Our partner Save the Children was founded over 100 years ago to fight for universal values and children’s rights- and remains committed to fighting for what is right and against injustices. They have shared the following tips for talking with children about racism and social justice, aimed at helping children to better understand what is happening around them.

UCLA Health

UCLA Health

Youth who are Black, Indigenous and people of color (BIPOC) that also identify as LGBTQ+ representation of sexual orientations and gender identities experience higher rates of social discrimination and isolation, including bullying, family rejection and a lack of social support. Our partners at UCLA Health share ways that families and friends can support LGBTQ+ and LGBTQ2S (Two-spirit*) -identified BIPOC youth.

Chicago Toy & Game logo

CHITAG’s Young Inventor Challenge

The special spring edition of the CHITAG Young Inventor’s Challenge is being launched to help your kids to turn their big ideas for toys and games into actual designs while spending time at home. For tips and resources for entries, along with a video from Mattel President & COO Richard Dickson, click here.

UNICEF Kid Power

UNICEF Kid Power - Get Active. Save Lives.

Empower your kids with purpose! Keep your children focused and actively doing good in the world. UNICEF’s dance, yoga and activity videos unlock free “coins” to give to causes they care about.

Playroom reading image

The Toy Association

Our partners at the Toy Association are compiling tips, tricks, and more for parents and caregivers during this time. Select the link below to learn more.

Playroom save the children

Save the Children

In partnership with Save the Children, the world’s leading expert on childhood, we’re here to help by providing trusted tools and tips for parents, caregivers, teachers and all who care about children in crisis. Save the Children is committed to helping children and families during this uncertain time by providing resources for our nation’s youngest learners.

Highlights at home

Highlights at Home (H@H)

Highlights Magazine launched a new free service for families called Highlights at Home (H@H), featuring puzzles, jokes, videos, games, physical activities and suggested acts of kindness to explore with your kids.

Family dancing

Random House’s Big Ideas Night virtual event!

Check out Random House’s Big Ideas Night virtual event to hear tips on navigating parenting and caregiving during this time, from authors Lisa Damour (Under Pressure), Cara Natterson, M.D. (Decoding Boys), Kristen Howerton (Rage Against the Minivan), and Judith Warner (And Then They Stopped Talking to Me).

Playroom box car

The Toy Guy Blog

Toy expert Chris Byrnes' The Toy Guy Blog and The Playground Podcast gives tips for playing at home with your kids and productive play options for parents and caregivers.

Virtual backgrounds

Brand new backgrounds for virtual parties and playdates (or even conference calls), featuring your and your kid’s favorite brands.

Barbie backgrounds icon

Background images: Barbie

Barbie® backgrounds

Masters of the universe backgrounds icon

Background images: MOTU

Master of the Universe Backgrounds

Fisher-Price backgrounds icon

Background images: Fisher-Price

Fisher-Price® Backgrounds

Thomas & Friends backgrounds icon

Background images: Thomas & Friends

American Girl crafting and creative activities

UNO backgrounds icon

Background images: UNO

UNO backgrounds

Hot Wheels backgrounds icon

Background images: Hot Wheels

Hot Wheels backgrounds

Barbie Style backgrounds icon

Background images: Barbie Style

Barbie Style backgrounds

American Girl backgrounds icon

Background images: American Girl

American Girl backgrounds

Learn How-to...



Our friends at Tynker are dedicated to empowering kids to create - with just the internet and a computer. Tynker offers self-paced online courses for children to learn coding at home. For parents looking to get started, the Tynker Educator Tutorials YouTube channel has you covered.

Headspace with Barbie


Try out Headspace mindfulness sessions for your kids curated by Barbie.

Hot Wheels Speedometry

Accelerate STEM learning:

The Hot Wheels Speedometry curriculum encourages inquiry and real-world, problem-based learning through play, hands-on activities and in-depth lesson plans that are mapped to state and national standards including Common Core State Standards (CCSS), Next Generation Science Standards (NGSS) and Texas Essential Knowledge and Skills (TEKS).

Our Impact

The Mattel Children's Foundation has focused on one major objective: Improving the lives of children in need. During this time of uncertainty, we continue to support our philanthropic partners and look for additional ways to help our community and give back in any way that we can through play.

Playroom support 1

LAUSD Support

Mattel will be supporting the Los Angeles Unified School District (LAUSD) by donating over 10,000 various games, school supplies and toys, which will be distributed alongside the meal kits LAUSD is providing for students at grab & go centers across the city. Mattel also participated in the “LA Students Most in Need,” a fundraiser for LAUSD students and their families who are struggling during the Coronavirus pandemic, which has raised over $300,000.

Community donations

Community Donations

We are also partnering with and donating to key organizations within our community, including Baby2Baby, The Salvation Army Boys & Girls Club, Save the Children, Pediatric Vision Group and more.

UCLA Childrens hospital

UCLA Mattel Children's Hospital

Mattel is a proud philanthropic partner of UCLA Mattel Children’s Hospital and its extended family of UCLA Health resources, experts and thought leaders. Check out these great tips on helping children build resilience from the UCLA Center for Child Anxiety Resilience Education and Support (UCLA CARES).

Top Books

Read along with your kids and their favorite characters.

Fisher-Price icon

Top Books: Better Learn to wait


Thomas publishing icon

Top Books: Thomas

Thomas and the Beanstalk

Angelina icon

Top Books: Angelina the Ballerina

Angelina the Ballerina

Top Toys

Keep your kids entertained and engaged with these top toy picks.

Barbie products

Top Toys: Barbie

Dolls and accessories for imaginative stories.

American Girl products icon

Top Toys: American Girl

American Girl® products

Mega Bloks products icon

Top Toys: MEGA Bloks

Mega Bloks®

Product Games

Top Toys: Mattel Games™

Games for kids, parents and the entire family.

Our Partners

Find more great Mattel products for your child, online or in-store, at these retailers:

Sign Up For Emails

Get the latest activities, entertainment, apps, products, and other play ideas for your child from the Mattel Playroom.

By submitting my email and signing up, I agree to receive emails with special offers, news, and other information from Mattel and the Mattel family of companies.

Mattel and the Mattel family of companies may use and link your email address with other information, (e.g., information collected automatically and information we receive from and share with 3rd parties including those based outside of the country or territory where you live) to send you personalized offers and ads, manage our business, and better serve you. You may unenroll at any time by clicking the “unsubscribe” link provided in each email. Review our privacy statement for full details on how we use your information..