Tips For Parents & Caregivers

Supporting You To Raise Antiracist Children

As we celebrate Asian American and Pacific Islander (AAPI) Heritage Month, Mattel’s own Linda Jiang & Kittaya Wongchinda curated a guide of books, movies & documentaries, podcasts, content creators and organizations to help parents and caregivers understand Anti-Asian Racism and the Asian American experience.
A guide to raising antiracist children from Laura Henry-Allain, an international award-winning Early Education specialist, and Emma, founder of The Pineapple Lounge and an expert in kid-culture.

Race-Conscious & Diversity Articles To Read

Articles for parents and caregivers to reference while navigating race-focused conversations with their kids. Mattel invites you to #MixUpTheToybox to better reflect the world kids see around them. Read more about the importance of helping children understand and appreciate diversity.

Virtual Backgrounds

Brand new backgrounds for virtual parties and playdates (or even conference calls), featuring your and your kid’s favorite brands.

Resources & Events

Check out these resources and virtual events for you and your littles from industry leaders (not affiliated with Mattel).
  • 100 Days of Reading

    Mattel proudly supports 100 Days of Reading, a Save the Children program of reading tips and activities to help ensure kids continue engaging in reading and stay active all summer long.  Every click and tap will help to unlock books, educational materials and healthy food for children in living some of America’s most impoverished, rural communities.
  • Crayon Collection

    Did you know over 150 million still-good crayons are thrown away each year? But crayons don’t decompose and there are kids who have no crayons of their own! We can fix that by collecting, recycling, and donating crayons to others. The Crayon Collection's Color Kindness Program has delivered thousands of crayons and kindness notes to students, front line workers, doctors, teachers and more. Start your collection and spread kindness to inspire people to do good and #PlayitForward in their community. 
  • UCLA Health

    Youth who are Black, Indigenous and people of color (BIPOC) that also identify as LGBTQ+ representation of sexual orientations and gender identities experience higher rates of social discrimination and isolation, including bullying, family rejection and a lack of social support. Our partners at UCLA Health share ways that families and friends can support LGBTQ+ and LGBTQ2S (Two-spirit*) -identified BIPOC youth.
  • Save the Children

    In partnership with Save the Children, the world’s leading expert on childhood, we’re here to help by providing trusted tools and tips for parents, caregivers, teachers and all who care about children in crisis. Save the Children is committed to helping children and families during this uncertain time by providing resources for our nation’s youngest learners.
  • UNICEF Kid Power - Get Active. Save Lives.

    Empower your kids with purpose! Keep your children focused and actively doing good in the world. UNICEF’s dance, yoga and activity videos unlock free “coins” to give to causes they care about.
  • Happy Camper Live!

    Happy Camper Live brings all the fun and excitement of summer camp right to families everywhere, with at-home virtual activities- 365 days a year. Founded by a real-life camp director with over 22 years of experience, it’ a place for you and your kids to discover new passions, skills, and have the time of their lives without ever needing to leave home.
  • The Toy Association

    Our partners at the Toy Association are compiling tips, tricks, and more for parents and caregivers during this time. Select the link below to learn more.
  • The Toy Guy Blog

    Toy expert Chris Byrnes' The Toy Guy Blog and The Playground Podcast gives tips for playing at home with your kids and productive play options for parents and caregivers.

Tips From Our Play Experts

We believe that play is an essential part of keeping a normal routine for families, while also fostering kids’ imagination, creativity, and intellectual stimulation. Here are a few tips we compiled for parents around the world:

You & Your Child Can Learn How-To...