What is Mattel PlayBack?

Play should not have a shelf life or be tossed away. We design toys to be loved, cherished and passed on from one generation to the next, and we aim to make them from materials that can live on in new ways.

We also believe that parents should have guilt-free solutions for toys that have reached the end of their useful life. The Mattel Playback program helps keep valuable materials in circulation and out of landfills.

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How does it work?

Click the “Get Started” button on this page and fill out the return form to generate your shipping label.

Print your free prepaid shipping label that you will receive by email.

Package the toys and send them back to us.

With Mattel PlayBack, when possible, through our program and recycling partners, we aim to convert the materials in the toys you send us from waste to energy or to recycle and repurpose the materials into other useful applications, such as post-consumer recycled content (PCR) or other new items, such as playground equipment.

The program currently accepts Barbie®, Fisher-Price®, Matchbox® and MEGA™ toys for recycling. Please see FAQs for more information.

Mattel PlayBack is available in the United States, Canada, Germany and the United Kingdom.

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Click below for additional simple steps you can take every day to reduce, reuse and recycle!

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